Usage Charges
Rates as at 15 October 2026
Your TomCRM subscription covers the platform and the features in your plan. Some services are charged by use because the platform pays a third party each time they are used: phone calls, text messages, email sending, WhatsApp and some Ai features. These usage charges are referred to in clause 10 of our customer terms (TomCRM-SLA-004).
How usage is charged
- Usage is charged at the cost to us from HighLevel, the platform TomCRM runs on, plus 5%.
- Charges are taken from a prepaid usage wallet in your account, which is held in US dollars. You can top it up or set it to recharge automatically.
- Every plan includes $10 of usage credit each month. Unused credit does not roll over to the next month.
- You can see every usage charge, and the current rate for each service, in the billing section of your account.
Current rates
These are the rates as at 15 October 2026, including our 5%. The underlying costs are set by HighLevel and its providers and can change; when they do, the rates in your account change with them and we update this page.
| Service | Rate |
|---|---|
| Outbound calls | $0.0147 per minute US example rate; UK and other country rates follow the telephony provider’s rate for that country |
| Inbound calls | $0.0089 per minute US example rate, as above |
| SMS | $0.0087 per segment US example rate; one segment is up to 160 characters |
| Email sent from the platform | $0.0007 per email |
| Email verification | $0.0026 per address checked |
| Premium workflow actions | $0.0105 per action |
| $0.0777 per WhatsApp usage Platform charge for WhatsApp conversations | |
| Conversation Ai | $0.021 per Ai message |
| Voice Ai | $0.021 per minute |
| Reviews Ai | $0.0105 per review reply |
| Content Ai | $0.0945 per 1,000 words; $0.063 per image |
| Workflow Ai (external models) | The model provider’s token price plus 5% For example, GPT-4o mini at about $0.63 input and $2.52 output per 750,000 words |
| Domain purchase | Registrar price plus 5% For example, $10.50 for a $10 domain |
Not charged by use
We do not currently pass on charges for Ask Ai, Ai Studio, Agent Studio, email warm-up or WhatsApp message fees set by Meta. If that changes we will give you notice and update this page.
VAT
TomCRM Limited is not currently registered for VAT, so no VAT is added to these charges. If we register, VAT will be added from the date of registration and we will tell you in advance.
Questions
If a charge looks wrong, email hello@tomcrm.co.uk and we will look into it.