Privacy Notice
TomCRM-POL-003 Rev 3. Last updated: 30 October 2026. Download as PDF
1. Who we are
TomCRM Limited (TomCRM, we, us) is a company registered in England and Wales under number 15662063, with its registered office at 128 City Road, London EC1V 2NX. We are registered with the Information Commissioner's Office under reference ZB691927.
Our data protection lead is Tommy Findlay, Director. Contact us about anything in this notice at hello@tomcrm.co.uk or on 01522 287313. We are not required to appoint a statutory Data Protection Officer and have not done so.
2. The two roles we play
We are the controller of the personal data described in this notice: information about visitors to our website, people who contact us, and the people at our customers who use and pay for TomCRM.
When our customers put their own contacts' personal data into their TomCRM accounts, the customer is the controller and we process that data for them as their processor, under the TomCRM Data Processing Agreement (TomCRM-DPA-001). If you are a customer's contact and want to exercise your rights, please contact that business first; we will help them respond.
3. What we collect and how
- Information you give us when you fill in a form on our website, take a scorecard or assessment, book a demo, sign up for our newsletter, or email or call us.
- Information about your business's users, billing and support when you become a customer.
- Technical information when you use our website, including analytics data, but only if you accept analytics cookies.
4. How we use it and our lawful basis
- Replying to enquiries and demo requests made through our website, email or phone (name, business, email, phone, your message): legitimate interests (responding to people who contact us).
- Producing the scorecard and assessment reports you request (your answers, name, business, email): legitimate interests (giving you the report you asked for).
- Setting up and running your TomCRM account, support and onboarding (names, job titles, business contact details and login details of your users; support correspondence; notes and recordings of our calls and meetings): contract, and our legitimate interests in keeping an accurate record of what was discussed and agreed.
- Billing and taking payment (billing contact and address; payment details are collected and held by Stripe, not by us): contract.
- Keeping accounting and tax records (invoices and payment records): legal obligation.
- Sending our newsletter and product updates (name and email): consent, or for existing customers our legitimate interests under the soft opt-in, with an unsubscribe link in every email.
- Website analytics (pages viewed, device and browser, approximate location): consent, given through our cookie banner.
- Keeping our website and services secure and improving them, including checking that our forms are filled in by a person and not a bot, and limiting repeated submissions (technical and usage data, logs; your IP address and browser details, checked by Cloudflare Turnstile when you submit a form; a one-way coded (hashed) copy of your IP address and email address, used only to count submissions): legitimate interests (protecting our forms and the people who use them from spam and abuse).
We record and transcribe our calls and meetings as standard, usually with Gemini (the Google Meet note-taker) or Otter, or another transcription service that meets our data protection standards, so that decisions and actions are captured accurately and so we can improve, automate and streamline how we work. The recorder shows on screen. If you would rather a meeting was not recorded, tell us before it starts and we won't record it.
5. Who we share it with
We share personal data only with the providers we need to run our business and the service, each under a contract that protects it, and with our professional advisers or public authorities where the law requires. We do not sell personal data.
- HighLevel Inc.: the platform TomCRM runs on; also receives our website form submissions and newsletter sign-ups (United States).
- Google: our email and documents (Google Workspace), including Gemini meeting notes in Google Meet, which are covered by our Google Workspace terms; and website analytics (Google Analytics 4, consent-gated) (United States and global).
- Otter.ai: call and meeting transcription (United States).
- Supabase: database for assessment responses (United Kingdom, London).
- Vercel: hosting for our website (United States and global).
- Cloudflare: Turnstile, which checks that our website forms are submitted by a person and not a bot (United States and global).
- Resend: delivery of assessment report emails (United States).
- Sanity: content management for our website and blog (European Union and United States).
- Stripe: payment processing (United Kingdom, European Union and United States).
- Anthropic: Ai assistance used by our team to read and draft support email and meeting notes (United States).
- iS3 Ltd and TSLTD Limited: delivery, configuration and support of the service by TomCRM's founders (United Kingdom).
6. Transfers outside the UK
Some of our providers, including HighLevel and Cloudflare, hold or access data in the United States. Where data leaves the UK we rely on the UK Extension to the EU-US Data Privacy Framework for providers certified under it, or on the UK International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses. You can ask us for details of the safeguard that applies to a particular provider.
7. How long we keep it
- Website enquiries and contact form submissions: up to 24 months from your last contact with us.
- Scorecard and assessment responses: up to 12 months.
- Google Analytics data: 14 months.
- Form submission counters (hashed IP address and email address): deleted automatically, normally within a day.
- Newsletter subscription: until you unsubscribe.
- Customer account, contract and support records, including meeting notes and transcripts: for the life of the account and 6 years after it ends.
- Accounting and tax records: 6 years after the end of the financial year they relate to.
- Data in a customer's TomCRM account (where we act as processor): as set out in the Data Processing Agreement, deleted at the end of the 30-day export period after the account ends, unless the law requires otherwise.
8. How we protect it
The TomCRM platform runs on HighLevel, which is certified to ISO/IEC 27001:2022 and encrypts data in transit and at rest. Access to customer accounts is limited to the people who need it, using individual logins and two-factor authentication. Our Security and Continuity Statement (TomCRM-RPT-001) gives more detail and is available on request.
9. Your rights
Under the UK GDPR you have the right to ask for a copy of your personal data, to have it corrected or deleted, to restrict or object to how we use it, to have it transferred to you or another organisation, and to withdraw consent at any time where we rely on consent. Email hello@tomcrm.co.uk and we will respond within one month.
If you are unhappy with how we have handled your personal data, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
10. Cookies
Our website sets one cookie of its own to remember your cookie choice. Google Analytics cookies are set only after you accept them in our cookie banner. Our chat widget, provided by HighLevel, loads only after you accept or when you click "Chat with us"; it then stores a session ID and how you arrived at our website in your browser's local storage so your conversation can continue. You can change your choice at any time using the Cookie settings link at the bottom of every page, or in your browser settings.
When you submit a form, Cloudflare Turnstile checks that you are a person and not a bot. This is needed to protect the form, so it runs without asking for your consent. It does not set an analytics or advertising cookie, and Cloudflare uses what it collects only for this check and to keep its service secure.
11. Automated decisions and Ai
Our scorecards and assessments produce an automatic score and report from your answers. This does not have any legal or similarly significant effect on you. Our team uses Ai assistance to help read and draft emails, and a person reviews anything that is sent.
12. Changes to this notice
We review this notice at least once a year. The revision number and date at the top show the current version, which is always published at https://www.tomcrm.co.uk/privacy. We will tell customers by email about any significant change.